Have you ever wondered what the engagement rate on Instagram entails? Or are you looking for ways to calculate your engagement rate [ER]?
Don't worry, you have reached the right place! The engagement rate on Instagram is the total ER received by an account/page over some time. It can even be counted or measured via different criteria. One way to do so is by looking over the insights of your Instagram page (which shows likes, comments, impressions and reach). In addition to this, there are other parameters for measuring the ER.
Let us read and brainstorm ourselves with ways to measure our analytical growth on Instagram.
The Engagement Rate on Instagram
The engagement rate on Instagram enables you to calculate the comprehensive array of daily metrics on each post you make. It shows you the analytical growth with the total number of interactions, likes, comments and the new followers you gain your way. In total, it records your insights under a column of the professional dashboard of your business account on Instagram.
The engagement rate is calculated as:
Engagement= Engagement/ Followers
(here, engagement refers to the average number of likes, saves and comments acquired on a particular post)
Importance of Engagement Rate
Engagement on Instagram is responsible for spreading brand awareness and making it more credible in the eyes of your potential followers. As a business, you might want to establish your brand identity legitimately. Being the centre of attention gives you the power to mould your ER into effective leads. Because of this, engagement on Instagram plays a crucial role in helping you get noticed by influencers that would reinforce the growth of your business and facilitate partnership and collaboration in projects.
Engagement on Instagram uplifts your brand's ideals and enables you to form a community of loyal customers. A company should be accountable and liable to the audience's questions/queries. It is not about the likes and comments but the trust you build with your audience. Make sure your following is genuine and not purchased through ineffective means. When you have a higher ER, client's would want to work with you even more.
Better ER, better leads.
How to Measure the Engagement Rate on Instagram?
To measure or calculate the engagement rate on Instagram, the following are how you can do so:
Followers Based Engagement Rate
The formula that helps you find and compare your likes, comments and followers on each post is:
Step 1: Add your total likes and comments acquired on your last 12 posts and calculate the average.
Step 2: After adding, divide the total (likes + comments) with the total number of followers you have.
Step 3: Then, multiply by 100 to know the full percentage.
The mathematical formula for the same is listed below with an example.
Example: (Likes + comments) / Total number of followers × 100
=(500+ 30 )/ 2300 x 100
= 23.04 %
In this example, the engagement rate of an Instagram account is 23.04%. Furthermore, you can record these growth rates and track the record to witness the analytics on particular posts with each passing day. ER can help you capture the type of posts that are acknowledged and recognised by the respective audiences while helping you work on familiar content. You can even record/ gauge the list of your best posts over the last few months.
Impression Based Engagement Rate
Another way of calculating the engagement rate on Instagram is through the following method as mentioned below.
Step 1: Add your likes and comments acquired on a particular post.
Step 2: After adding, divide the total (likes + comments) with the impressions.
Step 3: Then multiply by 100 to get the full percentage.
Such a method of analysis portrays the exact results. You might be wondering how?
Well, it calculates the number of people who genuinely viewed your posts rather than counting the total number of followers you have. Calculating engagement rates via impressions will get you a better understanding of the people engaging with your posts.
To view the impressions of your account, you need to switch your profile to a business account. In such ways, you'll be able to master a clear understanding of calculating your engagement rates on Instagram.
Factor Based Engagement Rate
Factored based ER depends on a multitude of factors when it comes to calculating your rate of insights. It depends on the marketer to focus on a particular rule of measuring ER or not. For example, one marketer would want to calculate the number of comments instead of counting the likes in a post. This method is not usually followed due to being vague and not having a standard form.