top of page

50%

49%

10%

andrey-zvyagintsev-_fvUcz1H6EY-unsplash_edited.jpg

Key Performance Indicators

89%

Posts featuring influencers

81%

User Generated Content

77%

Product Giveaways

69%

Product Placement

61%

Behind the Scenes

55%

Tips & Tutorials

52%

Announcements

Extension Page .png

Informational

Statistics

Others

Engagement Rate Metrics

Our Engagement Rate Calculator is a free tool that calculates the actual engagement rate of a business or creator profile on Instagram in real-time. Additionally, it provides you with the category average rate to facilitate a better understanding of your social media engagement in comparison with your peers. Instagram has over 1500+ Categories

The Active Engagement Rate is calculated from the mean average for all interactions and inversely proportional to the number of followers in your account from the last 12 posts or posts published within the last 28 days, whichever has the minimum count for establishing recency.

This list is in alphabetical order, so categories related to your industry may be scattered throughout.

 

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

Category Average*

Abortion Service

Abruzzo Restaurant

Academic Camp

Accessories

Accountant

Actor

Acupuncturist

Addiction Resources Center

Addiction Service

Addiction Treatment Center

Adoption Service

Adult Entertainment Club

Adult Entertainment Service

Advertising Agency

Advertising/Marketing

Aerospace Company

Afghan Restaurant

African Methodist Episcopal Church

African Restaurant

Agricultural Cooperative

Agricultural Service

Agriculture

Agriculture Company

AIDS Resource Center

Aircraft Dealership

Airline Company

Airline Industry Service

Airport

Airport Lounge

Airport Shuttle Service

Airport Terminal

Album

Alcohol Addiction Treatment Center

Allergist

Alternative & Holistic Health Service

Amateur Photographer

Amateur Sports League

Amateur Sports Team

American Restaurant

Amphitheater

Amusement & Theme Park

Andhra Restaurant

Anesthesiologist

Anglican Church

Animal

Animal Breed

Animal Rescue Service

Animal Shelter

Animation Studio

Antique Store

Apartment & Condo Building

Apostolic Church

App Page

Apparel & Clothing

Apparel Distributor

Appliance Manufacturer

Appliance Repair Service

Appliance Store

Appliances

Aquarium

Aquatic Pet Store

Arabian Restaurant

Arboretum

Arcade

Archaeological Service

Archery Range

Archery Shop

Architect

Architectural Designer

Architectural Engineer

Architectural Tour Agency

Argentinian Restaurant

Armed Forces

Armenian Restaurant

Aromatherapy Service

Art

Art Gallery

Art Museum

Art Restoration Service

Art School

Art Tour Agency

Article

Artist

Arts & Crafts Store

Arts & Entertainment

Arts & Humanities Website

Asian Fusion Restaurant

Asian Restaurant

Assemblies of God

Astrologist

Astrologist & Psychic

Athlete

ATV Dealership

ATV Recreation Park

ATV Rental

Auction House

Audio Visual Equipment Store

Audiologist

Auditorium

Australian Restaurant

Austrian Restaurant

Author

Auto Dealers

Auto Detailing Service

Automated Teller Machine (ATM)

Automation Service

Automotive Body Shop

Automotive Consultant

Automotive Customization Shop

Automotive Dealership

Automotive Glass Service

Automotive Leasing Servi

Automotive Manufacturer

Automotive Parts Store

Automotive Registration Center

Automotive Repair Shop

Automotive Restoration Service

Automotive Service

Automotive Shipping Service

Automotive Storage Facility

Automotive Store

Automotive Wheel Polishing Service

Automotive Wholesaler

Automotive Window Tinting Service

Automotive; Aircraft & Boat

Aviation Repair Station

Aviation School

Avionics Shop

Awning Supplier

Azerbaijani Restaurant

3.02 %
3.94 %
2.04 %
3.58 %
1.93 %
6.97 %
1.36 %
1.99 %
1.84 %
1.26 %
1.48 %
4.77 %
4.95 %
3.98 %
4.55 %
1.74 %
3.00 %
2.02 %
3.01 %
2.57 %
1.01 %
1.68 %
1.73 %
2.71 %
2.94 %
2.68 %
2.88 %
4.75 %
3.97 %
2.45 %
2.44 %
2.91 %
1.47 %
2.45 %
2.51 %
3.12 %
3.16 %
1.75 %
5.19 %
4.54 %
2.58 %
2.45 %
0.16 %
0.77 %
2.79 %
2.95 %
2.58 %
2.64 %
2.25 %
3.01 %
1.73 %
1.12 %
1.62 %
3.79 %
2.36 %
1.74 %
1.30 %
3.41 %
2.00 %
1.37 %
1.88 %
3.02 %
3.33 %
4.55 %
2.39 %
2.22 %
3.62 %
2.67 %
2.07 %
2.99 %
2.73 %
2.87 %
2.84 %
2.83 %
1.38 %
3.20 %
3.03 %
3.64 %
2.77 %
2.35 %
3.56 %
3.25 %
5.99 %
2.31 %
2.86 %
3.36 %
2.44 %
2.59 %
2.88 %
3.03 %
3.18 %
3.59 %
3.88 %
2.18 %
2.35 %
1.47 %
3.41 %
2.58 %
2.63 %
3.84 %
3.10 %
3.66 %
1.48 %
2.33 %
2.50 %
2.58 %
3.08 %
2.60 %
1.84 %
2.73 %
1.99 %
2.40 %
3.78 %
2.15 %
2.11 %
2.14 %
1.78 %
3.02 %
2.44 %
1.57 %
3.89 %
1.22 %
2.31 %
1.64 %
2.89 %
2.67 %
3.04 %
2.11 %
2.45 %
3.72 %

B

Baby & Children’s Clothing Store

Baby Goods/Kids Goods

Baby Goods/Children's Goods

Babysitter

Baden Restaurant

Badminton Court

Bagel Shop

Bags & Luggage Company

Bags & Luggage Store

Bags/Luggage

Bail Bondsmen

Bakery

Balinese Restaurant

Balloonport

Ballroom

Band

Bank

Bank Equipment & Service

Bankruptcy Lawyer

Baptist Church

Bar

Bar & Grill

Barbecue Restaurant

Barber Shop

Bartending School

Bartending Service

Baseball Field

Baseball Stadium

Basilicata Restaurant

Basketball Court

Basketball Stadium

Basque Restaurant

Batting Cage

Bavarian Restaurant

Bay

Beach

Beach Resort

Beauty Salon

Beauty Store

Beauty Supplier

Beauty Supply Store

Beauty; Cosmetic & Personal Care

Beauty/Cosmetics Company

Bed and Breakfast

Beer Bar

Beer Garden

Beijing Restaurant

Belarusian Restaurant

Belgian Restaurant

Bengali/Bangladeshi Restaurant

Betawinese Restaurant

Betting Shop

Bicycle Repair Service

Bicycle Shop

Big Box Retailer

Bike Rental

Bike Trail

Bingo Hall

Biotechnology Company

Blacksmith

Blinds & Curtains Store

Blogger

Blood Bank

Board Game

Boat / Sailing Instructor

Boat Dealership

Boat Rental

Boat Service

Boat Tour Agency

Boat/Ferry Company

Bolivian Restaurant

Book

Book & Magazine Distributor

Book Genre

Book Series

Books & Magazines

Bookstore

Borough

Bossam/Jokbal Restaurant

Botanical Garden

Bottled Water Company

Bottled Water Supplier

Boutique Store

Bowling Alley

Boxing Studio

Brand

Brand Agency

Brands & Products

Brazilian Restaurant

Breakfast & Brunch Restaurant

Brewery

Bridal Shop

Bridge

British Restaurant

Broadcasting & Media Production Company

Brokerage Firm

Bubble Tea Shop

Buddhist Temple

Buffet Restaurant

Building Material Store

Building Materials

Bulgarian Restaurant

Bunsik Restaurant

Burger Restaurant

Burmese Restaurant

Bus Line

Bus Station

Bus Tour Agency

Business

Business & Economy Website

Business & Utility Services

Business Center

Business Consultant

Business Service

Business Supply Service

Businesses

Butcher Shop

4.23 %

4.21 %

4.54 %

2.11 %

3.23 %

2.85 %

2.95 %

3.74 %

3.69 %

3.21 %

2.22 %

3.46 %

4.02 %

2.55 %

3.22 %

2.77 %

4.85 %

3.88 %

2.53 %

2.09 %

4.67 %

4.32 %

4.99 %

2.31 %

2.12 %

3.55 %

3.67 %

2.65 %

2.34 %

2.78 %

3.45 %

3.40 %

2.12 %

2.93 %

1.09 %

5.34 %

5.23 %

5.00 %

4.89 %

4.03 %

3.32 %

4.56 %

2.54 %

2.67 %

3.14 %

3.82 %

3.47 %

3.24 %

4.02 %

2.35 %

3.20 %

2.89 %

1.46 %

2.90 %

1.28 %

2.65 %

2.51 %

1.65 %

1.24 %

3.56 %

2.84 %

6.01 %

1.90 %

2.56 %

1.78 %

2.01 %

2.03 %

2.06 %

3.05 %

1.03 %

3.48 %

3.90 %

3.57 %

3.44 %

3.42 %

4.67 %

3.68 %

2.52 %

3.01 %

2.15 %

2.13 %

2.31 %

3.66 %

3.99 %

3.84 %

5.88 %

4.55 %

5.01 %

3.47 %

3.46 %

3.24 %

4.76 %

1.03 %

4.07 %

3.68 %

3.08 %

2.35 %

2.46 %

4.04 %

1.78 %

2.36 %

3.46 %

3.15 %

4.58 %

3.97 %

1.46 %

1.36 %

2.67 %

4.99 %

4.53 %

3.45 %

4.06 %

3.77 %

4.65 %

4.35 %

5.06 %

4.36 %

C

​​Cabin

Cabinet & Countertop Store

Cable & Satellite Company

Cafe

Cafeteria

Cajun & Creole Restaurant

Calabrian Restaurant

Cambodian Restaurant

Camera Store

Camera/Photo

Campground

Campus Building

Canadian Restaurant

Canal

Candy Store

Canoe & Kayak Rental

Cantonese Restaurant

Capitol Building

Car Dealership

Car Rental

Car Stereo Store

Car Wash

Cardiologist

Career Counselor

Cargo & Freight Company

Caribbean Restaurant

Carnival Supply Store

Carpenter

Carpet & Flooring Store

Carpet Cleaner

Cars

Cash Advance Service

Casino

Casino & Gaming

Castle

Catalan Restaurant

Caterer

Catholic Church

Cause

Cave

Cemetery

Chaat Place

Champagne Bar

Charismatic Church

Charity Organization

Charter Bus Service

Cheese Shop

Chef

Chemical Company

Chicken Joint

Child Care Service

Child Protective Service

Children’s Museum

Chilean Restaurant

Chimney Sweeper

Chinese Restaurant

Chiropractor

Chocolate Shop

Choir

Christian Church

Christian Science Church

Church

Church of Christ

Church of God

Church of Jesus Christ of Latter-day Saints

Circus

City

City Hall

City Infrastructure

Civilization Museum

Cleaning Service

Clothing (Brand)

Clothing Company

Clothing Store

Coach

Cocktail Bar

Coffee Shop

Collectibles Store

Collection Agency

College / University Bookstore

College & University

Colombian Restaurant

Color

Comedian

Comedy Club

Comfort Food Restaurant

Comic Bookstore

Commercial & Industrial

Commercial & Industrial Equipment Supplier

Commercial Bank

Commercial Equipment

Commercial Real Estate Agency

Commercial Truck Dealership

Community

Community Center

Community College

Community Garden

Community Museum

Community Organization

Community Service

Company

Competition

Computer Company

Computer Repair Service

Computer Store

Computer Training School

Computers (Brand)

Computers & Internet Website

Concentration or Major

Concert Tour

Concrete Contractor

Congregational Church

Construction Company

Consulate & Embassy

Consulting Agency

Contemporary Art Museum

Content & Apps

Continental Restaurant

Contract Lawyer

Contractor

Convenience Store

Convent & Monastery

Convention Center

Cooking School

Copywriting Service

Corporate Lawyer

Corporate Office

Cosmetic Dentist

Cosmetics Store

Cosmetology School

Costa Rican Restaurant

Costume Shop

Cottage

Counselor

Country

Country Club / Clubhouse

Country/Region

County

Course

Courthouse

Crêperie

Creators & Celebrities

Credit Counseling Service

Credit Union

Cricket Ground

Criminal Lawyer

Crisis Prevention Center

Cruise Agency

Cruise Line

Cuban Restaurant

Cuisine

Cultural Center

Cultural Gifts Store

Cupcake Shop

Currency Exchange

Cycling Studio

Czech Restaurant

2.47 %

2.06 %

2.05 %

3.68 %

3.61 %

3.85 %

3.96 %

3.74 %

3.69 %

4.89 %

2.57 %

2.04 %

4.02 %

1.95 %

2.89 %

3.78 %

3.61 %

1.90 %

2.68 %

2.05 %

2.09 %

2.17 %

2.14 %

2.19 %

3.76 %

3.89 %

3.56 %

1.89 %

2.78 %

1.57 %

5.89 %

2.01 %

4.99 %

4.95 %

1.68 %

3.58 %

3.33 %

2.08 %

1.67 %

1.85 %

1.58 %

3.68 %

4.05 %

2.35 %

2.46 %

2.05 %

3.67 %

5.04 %

1.37 %

1.78 %

2.57 %

3.04 %

3.38 %

3.67 %

1.00 %

4.67 %

1.09 %

4.09 %

1.45 %

2.67 %

2.48 %

3.02 %

3.45 %

3.56 %

3.85 %

3.66 %

4.07 %

2.56 %

2.53 %

2.31 %

3.67 %

4.55 %

4.62 %

3.46 %

4.55 %

4.45 %

2.91 %

1.75 %

2.64 %

2.21 %

3.89 %

3.32 %

3.57 %

3.99 %

3.12 %

2.85 %

2.54 %

2.50 %

2.39 %

1.76 %

2.09 %

3.08 %

2.11 %

1.69 %

1.85 %

1.58 %

3.78 %

3.81 %

3.10 %

1.75 %

3.94 %

1.66 %

2.56 %

2.22 %

2.19 %

2.05 %

3.50 %

2.64 %

2.76 %

3.01 %

2.55 %

2.34 %

2.91 %

2.75 %

2.64 %

2.21 %

3.89 %

4.32 %

2.57 %

1.99 %

3.12 %

2.85 %

2.54 %

2.50 %

2.39 %

1.76 %

3.09 %

3.08 %

4.11 %

2.69 %

3.85 %

2.58 %

2.78 %

2.81 %

3.10 %

1.75 %

3.94 %

1.66 %

2.56 %

2.22 %

0.19 %

2.05 %

1.50 %

2.64 %

3.76 %

2.01 %

1.56 %

3.04 %

2.34 %

3.56 %

4.03 %

2.35 %

4.02  %

4.80 %

2.06 %

2.03 %

2.57 %

D

​​​Dairy Farm

Damage Restoration Service

Dance & Night Club

Dance School

Dance Studio

Dancer

Dating Service

Day Care

Day Spa

Deck & Patio Builder

Decorative Arts Museum

Defense Company

Degree

Deli

Demolition & Excavation Company

Dental Equipment

Dentist & Dental Office

Department Store

Dermatologist

Desert

Design & Fashion

Designer

Dessert Shop

Dhaba Restaurant

Diagnostic Center

Dialysis Clinic

Digital Creator

Digital/Online Marketing Agency

Dim Sum Restaurant

Diner

Disability Service

Disc Golf Course

Discount Store

Distillery

Dive Bar

Diving Spot

Divorce & Family Lawyer

DJ

DMV

Doctor

Dog Breeder

Dog Day Care Center

Dog Park

Dog Trainer

Dog Walker

Dominican Restaurant

Donburi Restaurant

Donut Shop

Dorm

Dosa Restaurant

Drafting Service

Drink

Drive In Restaurant

Drive-In Movie Theater

Driving Range

Driving School

Drug Addiction Treatment Center

Dry Cleaner

DUI Lawyer

Duty-Free Shop

2.37 %

1.79 %

4.32 %

4.17 %

3.91 %

5.11 %

2.44 %

2.78%

2.26 %

2.17 %

2.57 %

2.37 %

2.37 %

1.79 %

1.32 %

3.17 %

2.91 %

3.11 %

2.44 %

3.78 %

2.26 %

2.17 %

2.53%

3.11 %

1.65 %

1.89 %

4.87%

4.24 %

3.70%

1.78 %

2.36 %

2.68 %

2.31%

1.84 %

2.93 %

2.96 %

1.53 %

2.48 %

3.68 %

2.37 %

1.23%

2.32 %

2.41 %

2.46 %

1.15 %

1.24 %

2.24 %

3.67 %

2.50 %

3.95 %

2.76 %

4.18 %

2.79 %

3.89 %

3.56 %

1.94 %

2.55 %

2.56 %

2.21 %

2.47 %

E

E-Cigarette Store

E-commerce Website

Eastern European Restaurant

Eastern Orthodox Church

Eco Tour Agency

Ecuadorian Restaurant

Editor

Editorial/Opinion

Education

Education Company

Education Website

Education/Work Status

Educational Consultant

Educational Research Center

Educational Supply Store

Egyptian Restaurant

Electric Utility Provider

Electrician

Electronics

Electronics Company

Electronics Store

Elementary School

Elevator Service

Emergency Rescue Service

Emergency Roadside Service

Emergency Room

Emilia Romagna Restaurant

Employment Agency

Endocrinologist

Endodontist

Energy Company

Engineering Service

Entertainment Lawyer

Entertainment Website

Entities

Entrepreneur

Environmental Conservation Organization

Environmental Consultant

Environmental Service

Episcopal Church

Episode

Equestrian Center

Escape Game Room

Escrow Service

Esports League

Esports Team

Estate Planning Lawyer

Ethiopian Restaurant

Ethnic Grocery Store

European Restaurant

Evangelical Church

Event

Event Photographer

Event Planner

Event Space

Event Videographer

Exchange Program

Exotic Car Rental

1.65 %

3.67 %

3.45 %

2.08 %

3.67 %

3.23 %

2.99 %

2.05 %

3.16 %

4.60 %

2.01 %

2.61 %

3.48 %

3.27 %

2.34 %

3.78 %

2.48 %

1.36 %

2.65 %

4.62 %

3.96 %

2.09 %

2.24 %

1.37 %

1.94 %

2.39 %

2.42 %

2.64 %

2.46 %

2.14 %

2.10 %

2.56 %

3.98 %

3.26 %

2.87 %

4.53 %

1.73 %

2.81 %

2.48 %

1.95 %

2.50 %

2.57 %

2.00 %

2.03 %

2.59 %

3.00 %

2.63 %

2.02 %

2.45 %

1.98 %

2.79 %

4.17 %

2.94 %

4.36 %

3.79 %

2.70 %

2.90 %

1.53 %

F

​Fabric Store

Fairground

Family Doctor

Family Medicine Practice

Family Style Restaurant

Family Therapist

Fan Page

Farm

Farmers Market

Fashion

Fashion Company

Fashion Designer

Fashion Model

Fast Food Restaurant

Fence & Gate Contractor

Fencing Club

Fertility Doctor

Fertilizer Company

Festival

Fictional Character

Field

Field of Study

Filipino Restaurant

Film Director

Finance

Finance Company

Financial Aid Service

Financial Consultant

Financial Planner

Financial Service

Fire Protection Service

Fire Station

Fireplace Store

Fireworks Retailer

First Aid Class

Fish & Chips Restaurant

Fish Farm

Fish Market

Fishing Charter

Fishing Spot

Fishing Store

Fitness Boot Camp

Fitness Model

Fitness Trainer

Fitness Venue

Fjord/Loch

Flea Market

Flight School

Florist

Flyboarding Center

Fondue Restaurant

Food

Food & Beverage

Food & Beverage Company

Food & Personal Goods

Food Consultant

Food Delivery Service

Food Stand

Food Tour Agency

Food Truck

Food Website

Food Wholesaler

Foodservice Distributor

Football Stadium

Footwear Store

Forestry & Logging

Forestry Service

Fort

Franchise Broker

Franchising Service

French Restaurant

Frozen Yogurt Shop

Fruit & Vegetable Store

Fujian Restaurant

Full Gospel Church

Funeral Service & Cemetery

Furniture

Furniture Repair & Upholstery Service

Furniture Store

1.06 %

2.56 %

3.87 %

2.75 %

3.14 %

3.92 %

4.42 %

2.16 %

1.25 %

5.49 %

4.10 %

4.00 %

4.06 %

3.65 %

1.03 %

2.79 %

2.48 %

2.58 %

3.73 %

2.01 %

2.98 %

2.19 %

3.28 %

3.27 %

2.98 %

3.64 %

0.30 %

1.51 %

2.34 %

1.95 %

2.05 %

2.38 %

1.21 %

2.47 %

3.52 %

3.36 %

1.47 %

1.85 %

2.13 %

3.21 %

1.19 %

3.20 %

5.51 %

4.99 %

3.87 %

2.30 %

2.09 %

1.57 %

3.42 %

2.04 %

1.39 %

4.93 %

4.56 %

4.37 %

4.76 %

3.58 %

3.20 %

4.65 %

3.98 %

4.40 %

3.98 %

2.64 %

1.65 %

3.03 %

3.51 %

1.75 %

4.75 %

3.67 %

4.39 %

3.08 %

4.63 %

2.06 %

3.90 %

3.94 %

3.48 %

1.05 %

2.36 %

1.89 %

1.27 %

G

​​Game Publisher

Gamer

Games/Toys

Gaming Video Creator

Garage Door Service

Garden Center

Gardener

Gas & Chemical Service

Gas Station

Gastroenterologist

Gastropub

Gay Bar

Gelato Shop

Genealogist

General Dentist

General Interest

General Litigation

Geographical Place

Geography

Geologic Service

Georgian Restaurant

German Restaurant

Gerontologist

Gift Shop

Glacier

Glass & Mirror Shop

Glass Blower

Glass Manufacturer

Glass Service

Gluten-Free Restaurant

Go-Kart Track

Goan Restaurant

Golf Cart Dealership

Golf Course & Country Club

Golf Instructor

Government Agencies

Government Building

Government Official

Government Organization

Government Website

Granite & Marble Supplier

Graphic Designer

Greek Restaurant

Grocery & Convenience Stores

Grocery Store

Guatemalan Restaurant

Guizhou Restaurant

Gujarati Restaurant

Gukbap Restaurant

Gun Range

Gun Store

Gutter Cleaning Service

Gym/Physical Fitness Center

Gymnastics Center

3.87 %

1.86 %

2.04 %

2.67 %

2.10 %

1.89 %

1.61 %

2.52 %

1.61 %

2.16 %

2.09 %

1.24 %

1.92 %

1.01 %

3.76 %

4.65 %

1.46 %

3.89 %

3.87 %

3.21 %

2.24 %

3.01 %

2.21 %

2.37 %

2.07 %

2.45 %

2.59 %

2.67 %

2.76 %

3.95 %

1.45 %

3.23 %

1.36 %

2.36 %

2.77 %

2.37 %

1.38 %

2.16 %

2.81 %

1.49 %

1.94 %

3.47 %

3.32 %

2.65 %

3.51 %

2.05 %

2.67 %

3.04 %

3.24 %

2.32 %

1.40 %

1.98 %

4.00 %

2.58 %