ONE NOUGHT ONE
50%
49%
10%
Key Performance Indicators
89%
Posts featuring influencers
81%
User Generated Content
77%
Product Giveaways
69%
Product Placement
61%
Behind the Scenes
55%
Tips & Tutorials
52%
Announcements
Informational
Statistics
Others
Engagement Rate Metrics
Our Engagement Rate Calculator is a free tool that calculates the actual engagement rate of a business or creator profile on Instagram in real-time. Additionally, it provides you with the category average rate to facilitate a better understanding of your social media engagement in comparison with your peers. Instagram has over 1500+ Categories
The Active Engagement Rate is calculated from the mean average for all interactions and inversely proportional to the number of followers in your account from the last 12 posts or posts published within the last 28 days, whichever has the minimum count for establishing recency.
This list is in alphabetical order, so categories related to your industry may be scattered throughout.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
A
Category Average*
Abortion Service
Abruzzo Restaurant
Academic Camp
Accessories
Accountant
Actor
Acupuncturist
Addiction Resources Center
Addiction Service
Addiction Treatment Center
Adoption Service
Adult Entertainment Club
Adult Entertainment Service
Advertising Agency
Advertising/Marketing
Aerospace Company
Afghan Restaurant
African Methodist Episcopal Church
African Restaurant
Agricultural Cooperative
Agricultural Service
Agriculture
Agriculture Company
AIDS Resource Center
Aircraft Dealership
Airline Company
Airline Industry Service
Airport
Airport Lounge
Airport Shuttle Service
Airport Terminal
Album
Alcohol Addiction Treatment Center
Allergist
Alternative & Holistic Health Service
Amateur Photographer
Amateur Sports League
Amateur Sports Team
American Restaurant
Amphitheater
Amusement & Theme Park
Andhra Restaurant
Anesthesiologist
Anglican Church
Animal
Animal Breed
Animal Rescue Service
Animal Shelter
Animation Studio
Antique Store
Apartment & Condo Building
Apostolic Church
App Page
Apparel & Clothing
Apparel Distributor
Appliance Manufacturer
Appliance Repair Service
Appliance Store
Appliances
Aquarium
Aquatic Pet Store
Arabian Restaurant
Arboretum
Arcade
Archaeological Service
Archery Range
Archery Shop
Architect
Architectural Designer
Architectural Engineer
Architectural Tour Agency
Argentinian Restaurant
Armed Forces
Armenian Restaurant
Aromatherapy Service
Art
Art Gallery
Art Museum
Art Restoration Service
Art School
Art Tour Agency
Article
Artist
Arts & Crafts Store
Arts & Entertainment
Arts & Humanities Website
Asian Fusion Restaurant
Asian Restaurant
Assemblies of God
Astrologist
Astrologist & Psychic
Athlete
ATV Dealership
ATV Recreation Park
ATV Rental
Auction House
Audio Visual Equipment Store
Audiologist
Auditorium
Australian Restaurant
Austrian Restaurant
Author
Auto Dealers
Auto Detailing Service
Automated Teller Machine (ATM)
Automation Service
Automotive Body Shop
Automotive Consultant
Automotive Customization Shop
Automotive Dealership
Automotive Glass Service
Automotive Leasing Servi
Automotive Manufacturer
Automotive Parts Store
Automotive Registration Center
Automotive Repair Shop
Automotive Restoration Service
Automotive Service
Automotive Shipping Service
Automotive Storage Facility
Automotive Store
Automotive Wheel Polishing Service
Automotive Wholesaler
Automotive Window Tinting Service
Automotive; Aircraft & Boat
Aviation Repair Station
Aviation School
Avionics Shop
Awning Supplier
Azerbaijani Restaurant
3.02 %
3.94 %
2.04 %
3.58 %
1.93 %
6.97 %
1.36 %
1.99 %
1.84 %
1.26 %
1.48 %
4.77 %
4.95 %
3.98 %
4.55 %
1.74 %
3.00 %
2.02 %
3.01 %
2.57 %
1.01 %
1.68 %
1.73 %
2.71 %
2.94 %
2.68 %
2.88 %
4.75 %
3.97 %
2.45 %
2.44 %
2.91 %
1.47 %
2.45 %
2.51 %
3.12 %
3.16 %
1.75 %
5.19 %
4.54 %
2.58 %
2.45 %
0.16 %
0.77 %
2.79 %
2.95 %
2.58 %
2.64 %
2.25 %
3.01 %
1.73 %
1.12 %
1.62 %
3.79 %
2.36 %
1.74 %
1.30 %
3.41 %
2.00 %
1.37 %
1.88 %
3.02 %
3.33 %
4.55 %
2.39 %
2.22 %
3.62 %
2.67 %
2.07 %
2.99 %
2.73 %
2.87 %
2.84 %
2.83 %
1.38 %
3.20 %
3.03 %
3.64 %
2.77 %
2.35 %
3.56 %
3.25 %
5.99 %
2.31 %
2.86 %
3.36 %
2.44 %
2.59 %
2.88 %
3.03 %
3.18 %
3.59 %
3.88 %
2.18 %
2.35 %
1.47 %
3.41 %
2.58 %
2.63 %
3.84 %
3.10 %
3.66 %
1.48 %
2.33 %
2.50 %
2.58 %
3.08 %
2.60 %
1.84 %
2.73 %
1.99 %
2.40 %
3.78 %
2.15 %
2.11 %
2.14 %
1.78 %
3.02 %
2.44 %
1.57 %
3.89 %
1.22 %
2.31 %
1.64 %
2.89 %
2.67 %
3.04 %
2.11 %
2.45 %
3.72 %
B
Baby & Children’s Clothing Store
Baby Goods/Kids Goods
Baby Goods/Children's Goods
Babysitter
Baden Restaurant
Badminton Court
Bagel Shop
Bags & Luggage Company
Bags & Luggage Store
Bags/Luggage
Bail Bondsmen
Bakery
Balinese Restaurant
Balloonport
Ballroom
Band
Bank
Bank Equipment & Service
Bankruptcy Lawyer
Baptist Church
Bar
Bar & Grill
Barbecue Restaurant
Barber Shop
Bartending School
Bartending Service
Baseball Field
Baseball Stadium
Basilicata Restaurant
Basketball Court
Basketball Stadium
Basque Restaurant
Batting Cage
Bavarian Restaurant
Bay
Beach
Beach Resort
Beauty Salon
Beauty Store
Beauty Supplier
Beauty Supply Store
Beauty; Cosmetic & Personal Care
Beauty/Cosmetics Company
Bed and Breakfast
Beer Bar
Beer Garden
Beijing Restaurant
Belarusian Restaurant
Belgian Restaurant
Bengali/Bangladeshi Restaurant
Betawinese Restaurant
Betting Shop
Bicycle Repair Service
Bicycle Shop
Big Box Retailer
Bike Rental
Bike Trail
Bingo Hall
Biotechnology Company
Blacksmith
Blinds & Curtains Store
Blogger
Blood Bank
Board Game
Boat / Sailing Instructor
Boat Dealership
Boat Rental
Boat Service
Boat Tour Agency
Boat/Ferry Company
Bolivian Restaurant
Book
Book & Magazine Distributor
Book Genre
Book Series
Books & Magazines
Bookstore
Borough
Bossam/Jokbal Restaurant
Botanical Garden
Bottled Water Company
Bottled Water Supplier
Boutique Store
Bowling Alley
Boxing Studio
Brand
Brand Agency
Brands & Products
Brazilian Restaurant
Breakfast & Brunch Restaurant
Brewery
Bridal Shop
Bridge
British Restaurant
Broadcasting & Media Production Company
Brokerage Firm
Bubble Tea Shop
Buddhist Temple
Buffet Restaurant
Building Material Store
Building Materials
Bulgarian Restaurant
Bunsik Restaurant
Burger Restaurant
Burmese Restaurant
Bus Line
Bus Station
Bus Tour Agency
Business
Business & Economy Website
Business & Utility Services
Business Center
Business Consultant
Business Service
Business Supply Service
Businesses
Butcher Shop
4.23 %
4.21 %
4.54 %
2.11 %
3.23 %
2.85 %
2.95 %
3.74 %
3.69 %
3.21 %
2.22 %
3.46 %
4.02 %
2.55 %
3.22 %
2.77 %
4.85 %
3.88 %
2.53 %
2.09 %
4.67 %
4.32 %
4.99 %
2.31 %
2.12 %
3.55 %
3.67 %
2.65 %
2.34 %
2.78 %
3.45 %
3.40 %
2.12 %
2.93 %
1.09 %
5.34 %
5.23 %
5.00 %
4.89 %
4.03 %
3.32 %
4.56 %
2.54 %
2.67 %
3.14 %
3.82 %
3.47 %
3.24 %
4.02 %
2.35 %
3.20 %
2.89 %
1.46 %
2.90 %
1.28 %
2.65 %
2.51 %
1.65 %
1.24 %
3.56 %
2.84 %
6.01 %
1.90 %
2.56 %
1.78 %
2.01 %
2.03 %
2.06 %
3.05 %
1.03 %
3.48 %
3.90 %
3.57 %
3.44 %
3.42 %
4.67 %
3.68 %
2.52 %
3.01 %
2.15 %
2.13 %
2.31 %
3.66 %
3.99 %
3.84 %
5.88 %
4.55 %
5.01 %
3.47 %
3.46 %
3.24 %
4.76 %
1.03 %
4.07 %
3.68 %
3.08 %
2.35 %
2.46 %
4.04 %
1.78 %
2.36 %
3.46 %
3.15 %
4.58 %
3.97 %
1.46 %
1.36 %
2.67 %
4.99 %
4.53 %
3.45 %
4.06 %
3.77 %
4.65 %
4.35 %
5.06 %
4.36 %
C
Cabin
Cabinet & Countertop Store
Cable & Satellite Company
Cafe
Cafeteria
Cajun & Creole Restaurant
Calabrian Restaurant
Cambodian Restaurant
Camera Store
Camera/Photo
Campground
Campus Building
Canadian Restaurant
Canal
Candy Store
Canoe & Kayak Rental
Cantonese Restaurant
Capitol Building
Car Dealership
Car Rental
Car Stereo Store
Car Wash
Cardiologist
Career Counselor
Cargo & Freight Company
Caribbean Restaurant
Carnival Supply Store
Carpenter
Carpet & Flooring Store
Carpet Cleaner
Cars
Cash Advance Service
Casino
Casino & Gaming
Castle
Catalan Restaurant
Caterer
Catholic Church
Cause
Cave
Cemetery
Chaat Place
Champagne Bar
Charismatic Church
Charity Organization
Charter Bus Service
Cheese Shop
Chef
Chemical Company
Chicken Joint
Child Care Service
Child Protective Service
Children’s Museum
Chilean Restaurant
Chimney Sweeper
Chinese Restaurant
Chiropractor
Chocolate Shop
Choir
Christian Church
Christian Science Church
Church
Church of Christ
Church of God
Church of Jesus Christ of Latter-day Saints
Circus
City
City Hall
City Infrastructure
Civilization Museum
Cleaning Service
Clothing (Brand)
Clothing Company
Clothing Store
Coach
Cocktail Bar
Coffee Shop
Collectibles Store
Collection Agency
College / University Bookstore
College & University
Colombian Restaurant
Color
Comedian
Comedy Club
Comfort Food Restaurant
Comic Bookstore
Commercial & Industrial
Commercial & Industrial Equipment Supplier
Commercial Bank
Commercial Equipment
Commercial Real Estate Agency
Commercial Truck Dealership
Community
Community Center
Community College
Community Garden
Community Museum
Community Organization
Community Service
Company
Competition
Computer Company
Computer Repair Service
Computer Store
Computer Training School
Computers (Brand)
Computers & Internet Website
Concentration or Major
Concert Tour
Concrete Contractor
Congregational Church
Construction Company
Consulate & Embassy
Consulting Agency
Contemporary Art Museum
Content & Apps
Continental Restaurant
Contract Lawyer
Contractor
Convenience Store
Convent & Monastery
Convention Center
Cooking School
Copywriting Service
Corporate Lawyer
Corporate Office
Cosmetic Dentist
Cosmetics Store
Cosmetology School
Costa Rican Restaurant
Costume Shop
Cottage
Counselor
Country
Country Club / Clubhouse
Country/Region
County
Course
Courthouse
Crêperie
Creators & Celebrities
Credit Counseling Service
Credit Union
Cricket Ground
Criminal Lawyer
Crisis Prevention Center
Cruise Agency
Cruise Line
Cuban Restaurant
Cuisine
Cultural Center
Cultural Gifts Store
Cupcake Shop
Currency Exchange
Cycling Studio
Czech Restaurant
2.47 %
2.06 %
2.05 %
3.68 %
3.61 %
3.85 %
3.96 %
3.74 %
3.69 %
4.89 %
2.57 %
2.04 %
4.02 %
1.95 %
2.89 %
3.78 %
3.61 %
1.90 %
2.68 %
2.05 %
2.09 %
2.17 %
2.14 %
2.19 %
3.76 %
3.89 %
3.56 %
1.89 %
2.78 %
1.57 %
5.89 %
2.01 %
4.99 %
4.95 %
1.68 %
3.58 %
3.33 %
2.08 %
1.67 %
1.85 %
1.58 %
3.68 %
4.05 %
2.35 %
2.46 %
2.05 %
3.67 %
5.04 %
1.37 %
1.78 %
2.57 %
3.04 %
3.38 %
3.67 %
1.00 %
4.67 %
1.09 %
4.09 %
1.45 %
2.67 %
2.48 %
3.02 %
3.45 %
3.56 %
3.85 %
3.66 %
4.07 %
2.56 %
2.53 %
2.31 %
3.67 %
4.55 %
4.62 %
3.46 %
4.55 %
4.45 %
2.91 %
1.75 %
2.64 %
2.21 %
3.89 %
3.32 %
3.57 %
3.99 %
3.12 %
2.85 %
2.54 %
2.50 %
2.39 %
1.76 %
2.09 %
3.08 %
2.11 %
1.69 %
1.85 %
1.58 %
3.78 %
3.81 %
3.10 %
1.75 %
3.94 %
1.66 %
2.56 %
2.22 %
2.19 %
2.05 %
3.50 %
2.64 %
2.76 %
3.01 %
2.55 %
2.34 %
2.91 %
2.75 %
2.64 %
2.21 %
3.89 %
4.32 %
2.57 %
1.99 %
3.12 %
2.85 %
2.54 %
2.50 %
2.39 %
1.76 %
3.09 %
3.08 %
4.11 %
2.69 %
3.85 %
2.58 %
2.78 %
2.81 %
3.10 %
1.75 %
3.94 %
1.66 %
2.56 %
2.22 %
0.19 %
2.05 %
1.50 %
2.64 %
3.76 %
2.01 %
1.56 %
3.04 %
2.34 %
3.56 %
4.03 %
2.35 %
4.02 %
4.80 %
2.06 %
2.03 %
2.57 %
D
Dairy Farm
Damage Restoration Service
Dance & Night Club
Dance School
Dance Studio
Dancer
Dating Service
Day Care
Day Spa
Deck & Patio Builder
Decorative Arts Museum