top of page

50%

49%

10%

andrey-zvyagintsev-_fvUcz1H6EY-unsplash_edited.jpg

Key Performance Indicators

89%

Posts featuring influencers

81%

User Generated Content

77%

Product Giveaways

69%

Product Placement

61%

Behind the Scenes

55%

Tips & Tutorials

52%

Announcements

Extension Page .png

Informational

Statistics

Others

Engagement Rate Metrics

Our Engagement Rate Calculator is a free tool that calculates the actual engagement rate of a business or creator profile on Instagram in real-time. Additionally, it provides you with the category average rate to facilitate a better understanding of your social media engagement in comparison with your peers. Instagram has over 1500+ Categories

The Active Engagement Rate is calculated from the mean average for all interactions and inversely proportional to the number of followers in your account from the last 12 posts or posts published within the last 28 days, whichever has the minimum count for establishing recency.

This list is in alphabetical order, so categories related to your industry may be scattered throughout.

 

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

Category Average*

Abortion Service

Abruzzo Restaurant

Academic Camp

Accessories

Accountant

Actor

Acupuncturist

Addiction Resources Center

Addiction Service

Addiction Treatment Center

Adoption Service

Adult Entertainment Club

Adult Entertainment Service

Advertising Agency

Advertising/Marketing

Aerospace Company

Afghan Restaurant

African Methodist Episcopal Church

African Restaurant

Agricultural Cooperative

Agricultural Service

Agriculture

Agriculture Company

AIDS Resource Center

Aircraft Dealership

Airline Company

Airline Industry Service

Airport

Airport Lounge

Airport Shuttle Service

Airport Terminal

Album

Alcohol Addiction Treatment Center

Allergist

Alternative & Holistic Health Service

Amateur Photographer

Amateur Sports League

Amateur Sports Team

American Restaurant

Amphitheater

Amusement & Theme Park

Andhra Restaurant

Anesthesiologist

Anglican Church

Animal

Animal Breed

Animal Rescue Service

Animal Shelter

Animation Studio

Antique Store

Apartment & Condo Building

Apostolic Church

App Page

Apparel & Clothing

Apparel Distributor

Appliance Manufacturer

Appliance Repair Service

Appliance Store

Appliances

Aquarium

Aquatic Pet Store

Arabian Restaurant

Arboretum

Arcade

Archaeological Service

Archery Range

Archery Shop

Architect

Architectural Designer

Architectural Engineer

Architectural Tour Agency

Argentinian Restaurant

Armed Forces

Armenian Restaurant

Aromatherapy Service

Art

Art Gallery

Art Museum

Art Restoration Service

Art School

Art Tour Agency

Article

Artist

Arts & Crafts Store

Arts & Entertainment

Arts & Humanities Website

Asian Fusion Restaurant

Asian Restaurant

Assemblies of God

Astrologist

Astrologist & Psychic

Athlete

ATV Dealership

ATV Recreation Park

ATV Rental

Auction House

Audio Visual Equipment Store

Audiologist

Auditorium

Australian Restaurant

Austrian Restaurant

Author

Auto Dealers

Auto Detailing Service

Automated Teller Machine (ATM)

Automation Service

Automotive Body Shop

Automotive Consultant

Automotive Customization Shop

Automotive Dealership

Automotive Glass Service

Automotive Leasing Servi

Automotive Manufacturer

Automotive Parts Store

Automotive Registration Center

Automotive Repair Shop

Automotive Restoration Service

Automotive Service

Automotive Shipping Service

Automotive Storage Facility

Automotive Store

Automotive Wheel Polishing Service

Automotive Wholesaler

Automotive Window Tinting Service

Automotive; Aircraft & Boat

Aviation Repair Station

Aviation School

Avionics Shop

Awning Supplier

Azerbaijani Restaurant

3.02 %
3.94 %
2.04 %
3.58 %
1.93 %
6.97 %
1.36 %
1.99 %
1.84 %
1.26 %
1.48 %
4.77 %
4.95 %
3.98 %
4.55 %
1.74 %
3.00 %
2.02 %
3.01 %
2.57 %
1.01 %
1.68 %
1.73 %
2.71 %
2.94 %
2.68 %
2.88 %
4.75 %
3.97 %
2.45 %
2.44 %
2.91 %
1.47 %
2.45 %
2.51 %
3.12 %
3.16 %
1.75 %
5.19 %
4.54 %
2.58 %
2.45 %
0.16 %
0.77 %
2.79 %
2.95 %
2.58 %
2.64 %
2.25 %
3.01 %
1.73 %
1.12 %
1.62 %
3.79 %
2.36 %
1.74 %
1.30 %
3.41 %
2.00 %
1.37 %
1.88 %
3.02 %
3.33 %
4.55 %
2.39 %
2.22 %
3.62 %
2.67 %
2.07 %
2.99 %
2.73 %
2.87 %
2.84 %
2.83 %
1.38 %
3.20 %
3.03 %
3.64 %
2.77 %
2.35 %
3.56 %
3.25 %
5.99 %
2.31 %
2.86 %
3.36 %
2.44 %
2.59 %
2.88 %
3.03 %
3.18 %
3.59 %
3.88 %
2.18 %
2.35 %
1.47 %
3.41 %
2.58 %
2.63 %
3.84 %
3.10 %
3.66 %
1.48 %
2.33 %
2.50 %
2.58 %
3.08 %
2.60 %
1.84 %
2.73 %
1.99 %
2.40 %
3.78 %
2.15 %
2.11 %
2.14 %
1.78 %
3.02 %
2.44 %
1.57 %
3.89 %
1.22 %
2.31 %
1.64 %
2.89 %
2.67 %
3.04 %
2.11 %
2.45 %
3.72 %

B

Baby & Children’s Clothing Store

Baby Goods/Kids Goods

Baby Goods/Children's Goods

Babysitter

Baden Restaurant

Badminton Court

Bagel Shop

Bags & Luggage Company

Bags & Luggage Store

Bags/Luggage

Bail Bondsmen

Bakery

Balinese Restaurant

Balloonport

Ballroom

Band

Bank

Bank Equipment & Service

Bankruptcy Lawyer

Baptist Church

Bar

Bar & Grill

Barbecue Restaurant

Barber Shop

Bartending School

Bartending Service

Baseball Field

Baseball Stadium

Basilicata Restaurant

Basketball Court

Basketball Stadium

Basque Restaurant

Batting Cage

Bavarian Restaurant

Bay

Beach

Beach Resort

Beauty Salon

Beauty Store

Beauty Supplier

Beauty Supply Store

Beauty; Cosmetic & Personal Care

Beauty/Cosmetics Company

Bed and Breakfast

Beer Bar

Beer Garden

Beijing Restaurant

Belarusian Restaurant

Belgian Restaurant

Bengali/Bangladeshi Restaurant

Betawinese Restaurant

Betting Shop

Bicycle Repair Service

Bicycle Shop

Big Box Retailer

Bike Rental

Bike Trail

Bingo Hall

Biotechnology Company

Blacksmith

Blinds & Curtains Store

Blogger

Blood Bank

Board Game

Boat / Sailing Instructor

Boat Dealership

Boat Rental

Boat Service

Boat Tour Agency

Boat/Ferry Company

Bolivian Restaurant

Book

Book & Magazine Distributor

Book Genre

Book Series

Books & Magazines

Bookstore

Borough

Bossam/Jokbal Restaurant

Botanical Garden

Bottled Water Company

Bottled Water Supplier

Boutique Store

Bowling Alley

Boxing Studio

Brand

Brand Agency

Brands & Products

Brazilian Restaurant

Breakfast & Brunch Restaurant

Brewery

Bridal Shop

Bridge

British Restaurant

Broadcasting & Media Production Company

Brokerage Firm

Bubble Tea Shop

Buddhist Temple

Buffet Restaurant

Building Material Store

Building Materials

Bulgarian Restaurant

Bunsik Restaurant

Burger Restaurant

Burmese Restaurant

Bus Line

Bus Station

Bus Tour Agency

Business

Business & Economy Website

Business & Utility Services

Business Center

Business Consultant

Business Service

Business Supply Service

Businesses

Butcher Shop

4.23 %

4.21 %

4.54 %

2.11 %

3.23 %

2.85 %

2.95 %

3.74 %

3.69 %

3.21 %

2.22 %

3.46 %

4.02 %

2.55 %

3.22 %

2.77 %

4.85 %

3.88 %

2.53 %

2.09 %

4.67 %

4.32 %

4.99 %

2.31 %

2.12 %

3.55 %

3.67 %

2.65 %

2.34 %

2.78 %

3.45 %

3.40 %

2.12 %

2.93 %

1.09 %

5.34 %

5.23 %

5.00 %

4.89 %

4.03 %

3.32 %

4.56 %

2.54 %

2.67 %

3.14 %

3.82 %

3.47 %

3.24 %

4.02 %

2.35 %

3.20 %

2.89 %

1.46 %

2.90 %

1.28 %

2.65 %

2.51 %

1.65 %

1.24 %

3.56 %

2.84 %

6.01 %

1.90 %

2.56 %

1.78 %

2.01 %

2.03 %

2.06 %

3.05 %

1.03 %

3.48 %

3.90 %

3.57 %

3.44 %

3.42 %

4.67 %

3.68 %

2.52 %

3.01 %

2.15 %

2.13 %

2.31 %

3.66 %

3.99 %

3.84 %

5.88 %

4.55 %

5.01 %

3.47 %

3.46 %

3.24 %

4.76 %

1.03 %

4.07 %

3.68 %

3.08 %

2.35 %

2.46 %

4.04 %

1.78 %

2.36 %

3.46 %

3.15 %

4.58 %

3.97 %

1.46 %

1.36 %

2.67 %

4.99 %

4.53 %

3.45 %

4.06 %

3.77 %

4.65 %

4.35 %

5.06 %

4.36 %

C

​​Cabin

Cabinet & Countertop Store

Cable & Satellite Company

Cafe

Cafeteria

Cajun & Creole Restaurant

Calabrian Restaurant

Cambodian Restaurant

Camera Store

Camera/Photo

Campground

Campus Building

Canadian Restaurant

Canal

Candy Store

Canoe & Kayak Rental

Cantonese Restaurant

Capitol Building

Car Dealership

Car Rental

Car Stereo Store

Car Wash

Cardiologist

Career Counselor

Cargo & Freight Company

Caribbean Restaurant

Carnival Supply Store

Carpenter

Carpet & Flooring Store

Carpet Cleaner

Cars

Cash Advance Service

Casino

Casino & Gaming

Castle

Catalan Restaurant

Caterer

Catholic Church

Cause

Cave

Cemetery

Chaat Place

Champagne Bar

Charismatic Church

Charity Organization

Charter Bus Service

Cheese Shop

Chef

Chemical Company

Chicken Joint

Child Care Service

Child Protective Service

Children’s Museum

Chilean Restaurant

Chimney Sweeper

Chinese Restaurant

Chiropractor

Chocolate Shop

Choir

Christian Church

Christian Science Church

Church

Church of Christ

Church of God

Church of Jesus Christ of Latter-day Saints

Circus

City

City Hall

City Infrastructure

Civilization Museum

Cleaning Service

Clothing (Brand)

Clothing Company

Clothing Store

Coach

Cocktail Bar

Coffee Shop

Collectibles Store

Collection Agency

College / University Bookstore

College & University

Colombian Restaurant

Color

Comedian

Comedy Club

Comfort Food Restaurant

Comic Bookstore

Commercial & Industrial

Commercial & Industrial Equipment Supplier

Commercial Bank

Commercial Equipment

Commercial Real Estate Agency

Commercial Truck Dealership

Community

Community Center

Community College

Community Garden

Community Museum

Community Organization

Community Service

Company

Competition

Computer Company

Computer Repair Service

Computer Store

Computer Training School

Computers (Brand)

Computers & Internet Website

Concentration or Major

Concert Tour

Concrete Contractor

Congregational Church

Construction Company

Consulate & Embassy

Consulting Agency

Contemporary Art Museum

Content & Apps

Continental Restaurant

Contract Lawyer

Contractor

Convenience Store

Convent & Monastery

Convention Center

Cooking School

Copywriting Service

Corporate Lawyer

Corporate Office

Cosmetic Dentist

Cosmetics Store

Cosmetology School

Costa Rican Restaurant

Costume Shop

Cottage

Counselor

Country

Country Club / Clubhouse

Country/Region

County

Course

Courthouse

Crêperie

Creators & Celebrities

Credit Counseling Service

Credit Union

Cricket Ground

Criminal Lawyer

Crisis Prevention Center

Cruise Agency

Cruise Line

Cuban Restaurant

Cuisine

Cultural Center

Cultural Gifts Store

Cupcake Shop

Currency Exchange

Cycling Studio

Czech Restaurant

2.47 %

2.06 %

2.05 %

3.68 %

3.61 %

3.85 %

3.96 %

3.74 %

3.69 %

4.89 %

2.57 %

2.04 %

4.02 %

1.95 %

2.89 %

3.78 %

3.61 %

1.90 %

2.68 %

2.05 %

2.09 %

2.17 %

2.14 %

2.19 %

3.76 %

3.89 %

3.56 %

1.89 %

2.78 %

1.57 %

5.89 %

2.01 %

4.99 %

4.95 %

1.68 %

3.58 %

3.33 %

2.08 %

1.67 %

1.85 %

1.58 %

3.68 %

4.05 %

2.35 %

2.46 %

2.05 %

3.67 %

5.04 %

1.37 %

1.78 %

2.57 %

3.04 %

3.38 %

3.67 %

1.00 %

4.67 %

1.09 %

4.09 %

1.45 %

2.67 %

2.48 %

3.02 %

3.45 %

3.56 %

3.85 %

3.66 %

4.07 %

2.56 %

2.53 %

2.31 %

3.67 %

4.55 %

4.62 %

3.46 %

4.55 %

4.45 %

2.91 %

1.75 %

2.64 %

2.21 %

3.89 %

3.32 %

3.57 %

3.99 %

3.12 %

2.85 %

2.54 %

2.50 %

2.39 %

1.76 %

2.09 %

3.08 %

2.11 %

1.69 %

1.85 %

1.58 %

3.78 %

3.81 %

3.10 %

1.75 %

3.94 %

1.66 %

2.56 %

2.22 %

2.19 %

2.05 %

3.50 %

2.64 %

2.76 %

3.01 %

2.55 %

2.34 %

2.91 %

2.75 %

2.64 %

2.21 %

3.89 %

4.32 %

2.57 %

1.99 %

3.12 %

2.85 %

2.54 %

2.50 %

2.39 %

1.76 %

3.09 %

3.08 %

4.11 %

2.69 %

3.85 %

2.58 %

2.78 %

2.81 %

3.10 %

1.75 %

3.94 %

1.66 %

2.56 %

2.22 %

0.19 %

2.05 %

1.50 %

2.64 %

3.76 %

2.01 %

1.56 %

3.04 %

2.34 %

3.56 %

4.03 %

2.35 %

4.02  %

4.80 %

2.06 %

2.03 %

2.57 %

D

​​​Dairy Farm

Damage Restoration Service

Dance & Night Club

Dance School

Dance Studio

Dancer

Dating Service

Day Care

Day Spa

Deck & Patio Builder

Decorative Arts Museum