Recent Articles

Dark marketing is a new-age revolution that’s changing the contemporary digital marketing ecosystem and switching it to hyper-customized.

This processes involved exposing the customer to the products piece by piece to record their responses, be it positive, neutral, or negative

There are certain factors that have to be kept in mind, but a lot of it also depends on luck and timing.

Bias in algorithms can emanate from inaccurate, unrepresentative or incomplete training data or the dependence on flawed information

There has been a spectacular rise in the use and popularity of social media, and this COVID 19 pandemic has only exacerbated that.

It is ironic how we differentiate both of them while confusing them.

It's true that algorithms, ever since they have been introduced have gone through a lot of changes across all the different social platforms

Social Media has now become one of the influential platforms in transforming the future of the business world.

Surveys estimate that on average, 25% of the social media users have been victim to some sort of trolling or the other.

To be clear, this age of social media existed before the pandemic, and this pandemic has just fuelled the growth of social media networking.