Social Media Manager
New Delhi, Delhi, India
A Social Media Manager oversees a company's interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build up a community online through different platforms.
Roles and Responsibilities
The manager will be required to manage social media accounts of One Nought One and look after and supervise the content development for all platforms.
He/She will work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.
They will be responsible for developing monthly reports on emerging social media trends that will help in increasing the company’s overall reach.
They are also expected to monitor the company’s social media accounts like Facebook, Instagram, LinkedIn, YouTube and offer constructive interaction with users
He/She must analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan.
Looking after interactive content creation and proactively participating in communication with the followers on behalf of the company is also required of the social media manager.
He/She also has to look after various groups and communities within these platforms, and engage with them.
He/She will be responsible for reaching out to people for collaborations and partnerships on behalf of the company.
Key Responsibility Areas
Manage the firm's accounts on various social media platforms such as LinkedIn and maintain their engagement rate.
Stay alert on all marketing communications within the company to manage the brand expectation.
Pursuing their bachelor's degree in business, marketing, journalism, PR or any other related field.
Entry level understanding of marketing strategy and how to use the growth marketing concepts.
Ability to deliver creative content and apt with the usage of social media platforms like Instagram.
Excellent copywriting skills and basic understanding of social media algorithms and similar tools.
Excel in verbal and written communication skills to engage with clients and colleagues at work.
Basic knowledge of Search Engine Optimisation, Social Media Optimisation, Keyword Research.